Iron Brain to boost the Superbike World Championship
The eni FIM Superbike World Championship is pleased to announce the partnership with Italian company Cortinetix Pharma, maker of the innovative Iron Brain, a "Brain Drink" that sets apart from all off-the-shelf drinks, as it's mostly natural.
The power of Iron Brain - "Switch on your mind" - comes from its ingredients, that help keeping the concentration up, with positive effects on cognition: a mix of extracts of Amazonian plants (Ilex Paraguariensis, Paullinia Cupana and Coffea) with the addition of an Asian plant, the Ginkgo Biloba (used for millennia in oriental medicine), L-Theanine (contained in the leaves of green tea) and vitamins. Iron Brain has not no sugar, no aspartame, no preservatives, and it's very low in calories.
Marc Saurina, WSBK Commercial and Marketing Director: "The combination of science and technology in the preparation of the drink matches perfectly with the technological and genuine essence of World Superbike. This is the reason why we are extremely happy that this young Italian company has chosen to make its debut on the international stage by joining the eni FIM Superbike World Championship, starting from the Italian Round at Imola."
"We chose to connect our brand Iron Brain with the WSBK Championship" said Marco Zipoli, CEO of Cortinetix Pharma "as the partnership will allow our brand to quickly gain a first some popularity within young people, a very important target in our current market entry phase at both Italian and International level."
Iron Brain has been officially presented today on the Superbike Paddock Show stage at Imola's Autodromo Nazionale. The International and National Media could taste the drink and watch an outstanding performance by a special guest: the innovative and advanced small robot called Nao made a great presentation of the product and a special techno-dance performance.
In addition, a giant inflatable can is displayed at the SBK Village at Imola, to allow all spectators to get rid of the past by trashing the "traditional" drinks cans and trying the new era of "Brain Drink" beverage, with a free can of Iron Brain.
