Dorna WorldSBK can offer a superb package of benefits, services and rewards to those sponsors who wish to link their brand with the Motul FIM Superbike World Championship.


The SBK Superbike Village is a place where companies and customers, products and consumers are no longer separate entities but are brought together on the same platform where they are then able to interact as part of an exceptional activity in direct marketing.


The SBK Pit Lounge is not just a concept, but a lifestyle. VIP Hospitality is situated above the pit lane, providing the best views of the track for VIP hospitality guests in a prestigious and friendly atmosphere.


SBK is passionate, accessible, competitive and premium. Joining our world means recognizing the identifying values of one's own products in the values of the production-based championship. A license therefore is a strategic instrument on a commercial and marketing level.

Special Events

Memorable special events involving teams and riders, media, sponsors, partners and the general public underline the synergy between the various areas and provide massive media coverage.