MOTUL commits to WorldSBK with long-term partnership renewal until 2030
WorldSBK and MOTUL renew their long-standing partnership until 2030, extending one of the most successful collaborations in the championship’s history.
MOTUL will remain Title Sponsor in 2026, marking the tenth anniversary of its collaboration with WorldSBK and continuing its prominent visibility across the series. From 2027 to 2030, MOTUL will continue as a Top Sponsor and Event Main Sponsor for one WorldSBK round per season, ensuring its strong and consistent presence in the paddock.
The renewal marks the return of extensive onsite activations from 2026 onwards, reinforcing MOTUL’s direct engagement with fans and the racing community.
Enhanced brand visibility will continue across trackside advertising, podium and media backdrops, and official championship materials. MOTUL Hospitality and Fan Zone booths will feature at five European rounds per season, creating premium experiences, as the partnership will host over 1,000 guests per year.
This collaboration also includes official programme presence, dedicated social media activations, and exclusive video content developed throughout the season.
This renewal builds on nearly a decade of shared success, reaffirming MOTUL’s position as one of WorldSBK’s most committed and recognizable partners. Both parties share a vision focused on innovation, authenticity, and fan experience, ensuring that the MOTUL brand remains deeply connected to the WorldSBK DNA.
Andreea Culcea, Chief Brand and Communication Officer, Motul: “The renewal of our partnership with Dorna for MotoGP™ and WorldSBK demonstrates our long-term commitment to competition and innovation. Being part of the world’s top-level motorcycle racing championships allows us to embody what it means to be a co-creator of performance working alongside the very best to continually push the limits of technology and passion.”
Francesco Valentino, Head of WorldSBK Commercial & Marketing Department: "No other Championship bring fans and guests closer to the real essence of racing, that’s what WorldSBK stands for. MOTUL has been an integral part of the WorldSBK story for many years, and this renewed agreement takes our collaboration into a new phase built on shared values and fresh energy. Beyond the title sponsorship, what truly matters is MOTUL’s commitment to being present where the passion lives: in the paddock, in the Fan Zone, and alongside the teams and riders. This long-term renewal underlines our mutual trust and our ambition to keep growing the WorldSBK experience together, closer than ever to the fans."
