Ducati call upon WorldSBK stars at EICMA

Tuesday, 7 November 2017 11:45 GMT

Italian factories premiere attracts attention from around the world

Thoughts are already turning to the 2018 season and with the world famous EICMA underway this week in Milan, Ducati were the first manufacturer to give a preview of their new motorcycles which will take the world by storm next year. Welcomed by 2017 MOTUL FIM Superbike World Championship runner-up Chaz Davies ( Racing – Ducati) on stage, the British star brought even more interest to the premiere.

Streamed worldwide, there is no doubt the Ducatasiti tuned in to see the ever popular Davies as he unveiled the 959 Panigale Corse, just days after taking two podium finishes in the Acerbis Qatar Round. Catching the eyes of many with the new livery, as well as housing some new and exclusive components, the British rider rode the bike onto the stage much to the delight of the crowds.

On top of this, Davies was joined by Ducati ambassador Casey Stoner and the current MotoGP™ riders, as the much anticipated Panigale V4 was welcomed on stage much to the delight of the riders and fans alike.

“Ducati is a global brand with a solid Italian core: sporting spirit, excellence in design, a love of beauty and a capacity to arouse great passion and build unique experiences”, stated Claudio Domenicali as he opened the Ducati World Premiere 2018. “We’re a 1,600-person orchestra. We’ve come a long way. Today, we conceive, design, and build inimitable motorcycles. Every day, together with our dealers, over 5,000 people all over the world are committed to providing motorcyclists from 93 countries with nothing less than perfection! Motorcyclists whose appreciation of our work and bikes is growing constantly. The year 2017 will, in fact, be the best in our history, the culmination of eight straight years of growth. With these latest bikes in the 2018 range we aim to continue the “symphony” that stems from a team effort in which all members of the ‘orchestra’ interact in perfect harmony, each providing individual excellence to breathe life into our fantastic motorcycles.”