SHAD new Official Supplier of the FIM Superbike World Championship
SHAD has become the new partner of Dorna WSBK Organization for the supply of travelgear – luggage, suitcases and backpacks. The two companies have signed a sponsorship agreement for the following FIM Superbike World Championship seasons.
Part of the NAD S.L group and based near Barcelona, Spain, SHAD designs, manufactures and distributes a wide range of products especially made for motorcyclists. With this new partnership SHAD wishes to step directly into the world of motorcycle racing and to get closer to fans and enthusiasts.
SHAD will continue their effort in innovation and research to keep those high quality and technogical standards which have always been part of their array of products. From now on, with even greater motivation, SHAD will be present in one of the most important series in the world that is well known for its close connection with the fan base and the motorcycle enthusiasts, who identify themselves with the SBK brand.
Promotional activities will take place for SHAD customers at Jerez and Magny-Cours and new products will also be unveiled and presented in front of the SBK fans at both tracks.
