BMW Motorrad is continuing its long-term strategic realignment of the brand. This strategy also affects BMW Motorrad Motorsport's activities, which as a next step will also be restructured. The main focus and some of the resources of BMW Motorrad's commitment to sport will switch to other motorsport activities like the successful international customer sports programme from 2014 on.
"BMW Motorrad Motorsport will end its involvement in the eni FIM World Superbike Championship after this season", explained Stephan Schaller, General Director BMW Motorrad. "This is consistent with the strategic realignment of our brand. BMW Motorrad will remain involved in motorsport and in doing so we will focus on the international customer sport in all its facets. I want to thank everybody who has supported us on this long and successful journey."
"The team is a very professional and motivated group of people and I am sure they will continue to do everything to end the season on a high note", commented Andrea Buzzoni, General Manager BMW Motorrad WSBK. "Twenty thirteen is a good year, the atmosphere within the team is great and also our riders, Marco Melandri and Chaz Davies, are doing an excellent job. We are satisfied with the current results and, of course, we will keep working hard. Therefore I am convinced we can celebrate more successes with Marco and Chaz as the season goes on. I am sorry about the decision, but I understand the strategic decision making of the company. I want to thank all the people who are involved in this project."