The MOTUL FIM Superbike World Championship is full of different characters, with vastly different paths to working in the paddock. One of these is Georgia Wells, who works as a press officer for the ELF Marcs VDS Racing Team in WorldSBK while also working for Alex Di Persio, a rider in WorldSPB. Wells spoke in-depth about her journey to where she is now, challenges, adversity and more.
“WORKING WITH MULTIPLE CLIENTS CAN BE TRICKY TO BALANCE”
Wells has multiple clients in the paddock, in two different categories. She works Marc VDS Ducati in WorldSBK, and Alex Di Persio in WorldSPB. Discussing her roles and her journey into WorldSBK, she said: “I turned freelance last year and currently work with both the Marc VDS Ducati team and with Alex Di Persio, the 2025 R3 World Cup champion who steps up to WorldSPB this season. My first love was enduro and off-road racing. I worked a season in hospitality in the Enduro GP world championship, but I hated spending all day inside and not being able to watch the racing! After writing for TBM magazine for several years, I saw an ad for a press role with team Suzuki Ecstar in MotoGP. I’d been following MotoGP for years, so even though I didn’t think I had the experience, I applied anyway. The team was originally looking for someone with a degree in journalism, which I didn't have, but they could see I was passionate, believed I had the skills and offered me the job. We were all shellshocked when the team dissolved five years later, but I was then approached by Yamaha and came to work as press officer for the BLU CRU project. I don't know what I would have done had that not happened.
WHERE PASSION MEETS PERSISTENCE
Challenges are a part of everyone’s journey, but Wells explained some of hers as she grew up: “I have no formal training but have always enjoyed writing. I got very ill when I was 10 and couldn't attend school anymore, so I have very limited qualifications. That can be problematic on a CV of course, but ultimately, I’ve managed to combine my love for writing with a passion for motorsport - I feel so lucky in that respect. I’m grateful to everyone who has given me an opportunity. I look back and think, ‘wow, what if that person hadn't let me write for a magazine?’ Maybe my story can help somebody else, because it shows that you don't necessarily have to have the qualifications. If you've got other qualities, knowledge and passion, drive… In my case, networking’s proved very important. I'm naturally shy and have always struggled with being forthright, so it was tough, but you need to put yourself out there - you never know who you're going to meet! My chronic illness was a lot worse when I was younger, but although it’s more under control now, it can still make life hard at the races - I live with the symptoms because I want to be doing the job.”
GETTING A FOOT IN THE DOOR
Speaking about the advice she’d give others looking to get into motorsport, Wells said: “Understand that it's tough to make it and be willing to accept whatever role gets you through the door, even if you don't particularly like it or aren’t earning much. It might not be exactly what you want to do long-term but at least you're there and can network. And don’t let not having the right qualifications put you off too much. Obviously, it depends on the role and if you want to be an engineer you’re going to need training but don’t presume that you’re not good enough or don't have the experience because people might be willing to bet on you anyway, just as Suzuki did with me! I’ll always try and help others wanting to get into the industry. I've had a few people message me on social media asking how I got into the world. I don't feel like I have masses of experience or wisdom to share, but if I can encourage someone else based on my experiences, then I will.
BELIEVING I BELONG
Expanding on the challenges of day-to-day life in motorsport, Wells added: “I've always been shy but working in motorsport media, you must be more forthright. And one thing I’ve learned about myself is that I can do it! I didn't have a lot of confidence in myself, but I gradually got over that. It’s taken a while for me to shake off the imposter syndrome and recognise that I do know what I'm talking about, and I do belong here. I think that's hard for anybody in any job, but when it's your dream job, part of you is always questioning how this can be real. To stay in this world, you need to be really determined. It's not easy, the hours are long and there’s a lot to deal with, so having that resilience and realizing that not every day is going to be a good day is key. And passion - if you don't have the passion to be there, you’ll give up. You do sacrifice certain things to do this job. It's hard to find friends who understand my schedule, but my family have always been supportive and encouraged me and the way I see it, I'm not really sacrificing, because I'm where I want to be.”
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