A fan favorite in the historical town of Imola, Pata and Dorna WSBK Organization are delighted to announce Pata will be the title sponsor of the Italian Round of the series, which takes place from 11th – 13th May.
With the first Italian round of the season just over a week away, anticipation is building for what will be a stunning weekend in front of the passionate fans. Basking in the Emilia-Romagna sunshine, the historical 4.9km circuit is preparing for a sensational WorldSBK weekend, full of pure Italian passion.
Providing Italy with innovative and unique snacks for now 37 years, Pata’s level of passion and progression personifies the essence of the high levels of racing and passion we see in WorldSBK.
Remo Gobbi, Pata president, expresses his satisfaction: "Italy holds 95% of sales for Pata, which represents a market of fundamental importance, and supporting WorldSBK in the Italian Round provides great satisfaction for our company. The Imola circuit attracts many fans and fully expresses the common values our collaboration shares such as: Italian passion, high technological standards and top-level performance. For this reason, we are excited to continue our successful partnership with Dorna WSBK Organization.”
Marc Saurina, WorldSBK Commercial and Marketing director adds: “Welcoming Pata on board for the Italian round is the perfect match, with a strong brand representing such an important event on the calendar, in front of their home crowds. An integral part of the WorldSBK championship, we look forward to working with Pata to deliver a fantastic Pata Italian Round as our two companies work in synergy to provide excellence.”