HANNspree, Taiwanese Company, has enjoyed rapid growth and expansion in Europe thanks to its philosophy of creating unique and individual products. The sponsorship activity is aimed at further raising the profile of the company in Europe. Motorcycle racing was the only sport deemed dynamic and exciting enough to from a strong brand fit.
HANNspree, Market Leader, producer of TVs and LCD Monitors has become the Title Sponsor for the next three years of the World Superbike Championship, now known as "HANNspree SBK Superbike World Championship", as well as official sponsor of HANNspree Ten Kate Honda and Honda Althea teams in the Superbike Championship. And it is not all: HANNspree also acts as official sponsor of HANNspree Ten Kate Honda, HANNspree Honda Althea and Stiggy Motorsport in the Supersport Championship.